Who Are You Writing Your Website Content For: Search Engines, or Visitors?
Major search engines are continuing to make improvements to their algorithms , and the majority of these updates are resulting in Google Bing, and Yahoo! favoring websites with quality content over websites with not as much information . While other parts of search engine optimization, such as how well your website is optimized for certain keywords and building inbound links are still extremely important to how search engines rank your website, a lot of webmasters spend too much time worrying about ranking for a handful of “important” keywords that they forget who they are actually writing the content for: your target audience
Is it crucial for your website’s content to contain certain keywords to improve the website’s SEO ? 100% Yes.
However, when writing your website contenton a regular basis , don’t focus all of your attention on just a few phrases just because a keyword research tool has told you that those terms are searched for more than others.
Believe it or not, you might end up with some of your best visitors as a result of your website coming up high on search engine results for a certain keyword that you might have never even thought of before.
Have you ever gone into Google Analytics or another analytics program and analyzed what keywords lead to a website visit ? If so , you probably focused so much attention on how many visits you were able to get from that particular one keyword that you didn’t even notice if it turned into a lead or resulted in another page on your website being viewed.
There are many keys to your website converting at a high rate, but one of the most important factors when it comes to website conversion is whether or not your website answers the visitors question or not.
No matter what service or product you offer, you need to spend more time thinking about the variety of questions that your potential clients customers may have and are searching for, and less time worrying about ranking number one or two on Google for a handful of specific vanity terms.
Looking for some ways to come up with ideas for content topics?
Brainstorm with others in your office. Gather as much data from clients or customers who you have signed up through your website, such as what keyword they used to find you and hire/purchase from you. And of course, taking a look at competitor sites to see what topics they have posted on their websites is always an effective way to get ideas on what your website is missing.
Also, keep in mind that each of your web pages have meta descriptions that can be used for conversion. What you input as the website page’s meta description is most likely what search engine users will see as the preview/summary of that particular page when you’re found on Google, Bing, or Yahoo! for that paritcular search, so make sure you input descriptions that set the right expectations and are worded in a way that will convince the potential visitor that your web page is what they are looking for.
Just remember, the search engines may be indexing your website based on the content that it contains , but what your target audience sees on your website or finds in search engine results is, in the long run, what will determine how your website converts.
