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There are a great quantity of researches looking for the recipe of a most efficient web-design. A lot of social experiments in this sphere have helped to define the criteria that describe general characteristics of how a visitor’s glance moves looking on a web-page. Here are some pieces of advice that can be quite useful for improvement of web-design.
The common opinion regarding web-sites is that the visitors are mainly attracted by graphics, but it is wrong. Most people look through your site searching some information and not admiring the design, so try to put an emphasis on text content of the web-pages.
At first visitors cast a glance on left top part of the page and then the look moves down and to the right, if to use a kind of a scheme, the route of a look is F-shaped. So try to put the most important elements of your site like headlines, sub headlines and similar in these parts of the pages.
Besides, you should remember that usually visitors of web-sites ignore advertising banners as well as every other component that looks like ordinary advertisement. If you have to insert one on your site, try to make it less annoying and fallen with the whole design idea. Posting the ad in top left part of web-pages can make it more efficient, but the best would be to place it near the most interesting information on your site.
As it was already told, generally people do not pay any attention to what is similar to a advertising banner even a little bit. That is why the most effective are considered to be text announcements. They are not so irritating and often are thought to be a part of informational content.
The next level of improvement of the web-site design is making all the headlines more interesting and attractive. Try to include some key words, that will help visitors to find necessary information more quickly and will have positive influence on your position in google search.
Remember that short paragraphs are easier and thus better for perception that long ones, so try to divide the text on several small sections on your site. The researches have confirmed the theory that most people avoid big text blogs even if the information is useful and special. That is why it is important to post text information divided in small sections and to use numbers and symbols.
Use bold and oblique type to keep the attention of the visitors. You can also use different colours of the type, underlined text and capitalization, but keep within limits.
Even a font size influences the visitors, for instance small fonts are used to concentrate the attention while the large ones induce to look through a page.
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