Marketing Tips for the Jumping Castle Hire Business
There are many ways to get free marketing and advertising for your jumping castles hire business which work anywhere. Below are the best 14 ideas that you can immediately benefit from, especially if you cannot afford to throw around too much cash.
1) Advertise in your local community centres, church halls or local schools which won’t charge you. It is best to get permission first. Even better, get to know the caretaker and try and do them a favour in return (e.g. some fund raising for the school or church etc).
2) Put up your company advert and logo on the side of your van or car.
3) Put your advert up on your staff notice-board.
4) Take advantage of a free advert in your local Thompsons directory. (UK only)
5) If you are amember of BIHA you can benefit from a free advert on biha.org.uk.
6) You can advertise for free on many free websites such as freeindex.co.uk. Go into Google and search on “Free business advertising”.
7) If you provide a small jumping castle for free at your local playgroup or nursery, you will gain lots of business from the mums and dads.
Provide a free castle for your local shopping center and pull lots of potential customers.
9) Every time you deliver your jumping castle to a party, hand out your leaflets to the hosts and ask if you can place them in the party bags.
10) Stand outside your local schools and hand out leaflets to the mums and dads as they arrive to collect their children. (You may need to get permission first)
11) Register your website with the different search engines (e.g. Google and Yahoo!) — many of them will let you register for free.
12) Set up reciprocal website links with other companies which are also in the leisure industry such as children’s entertainers, marquee hirers, mobile DJ’s etc.
13) Some shops e.g. supermarkets and newsagents will allow you to display a postcard size advert either free of charge or for a small fee.
14) If you donate a jumping castle to a local high profile charity event, it is likely that the local press will be there. Send a press release to them, well before the event with a photo of the castle which you will be donating for the day.
